Who Really Owns Growth? Product or Marketing?

Who Really Owns Growth? Product or Marketing?

That was the interesting question at the heart of the latest TechIsland MarComms Community Meetup, proudly sponsored by Capacitor Partners, and the conversation did not disappoint.

With industry leaders from both sides of the growth equation sharing real-world insights and experiences, one key message stood out:

There’s no single winner. Sustainable growth is the result of true synergy, when all the stakeholders, including product and marketing, work hand in hand.

We would like to thank the outstanding panel of speakers who brought depth, honesty, and actionable perspective to the discussion:

• Michalis Tyrimos, Managing Director, Capacitor Partners

• Evgenia Matrosova, CGO, Head of Ride-Hailing, inDrive

• Sola Saulenko, CMO, Pixonic, MY.GAMES

• Serhiy Berezhnyy, Director of Product, Yoga-Go at Welltech

• Moderated by Ksenia Mershina, Head of Special Projects, TheSoul Publishing

A big thank you to the TechIsland team for hosting yet another impactful event that sparks meaningful dialogue within Cyprus’s dynamic tech ecosystem. Shoutout as well to Thinkbloom our dedicated portfolio company, for their hard work in making it all happen.

At Capacitor Partners, we live this challenge every day. We go beyond consulting, we partner with companies to shape their go-to-market strategies, guide product launches, and deliver growth through hands-on product and commercial leadership.

And because growth can also be fun, we ended on a high note with a fast-paced quiz!

Two lucky winners walked away with nostalgic mini arcade consoles: Space Invaders and Pac-Man. A perfect reminder that strategy and play can coexist.

We’re already looking forward to the next one!